- Straight into the recipients' pockets
- Messages are guaranteed to reach
- Hard to ignore, easy to reply to
- Communicate with thousands of people in an instant
- Efficient and Cost Effective
- Environmentally friendly - paperless
- Creates communities amongst people on the go
- HUGE! - Millions of recipients
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- Backup of phone contacts
- Mobile marketing or promotion campaign
- Set up innovative service such as quiz or contest with only few simple settings
- Deliver time-critical enterprise information to targeted person in mass
- Provide modern way of direct communication with customer
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- Dunkin Donuts push up 9% sales with sms
- Radio 98FM interact with audience beside using voice
- MacDonalds boosts sales using healthy SMS voucher
- Star boy band to build up a database of their fans through sms text campaign
- Hilton manage to increas their guest by 10-25% through sms promotions
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